Help me understand!!!!!

Over the weekend a friend of mine told me of a new cosmetic fad sweeping the nation. The treatment was so incredibly asinine that I thought I was being lied to. I thought it had to be made up. No one would ever do something a stupid as having their asshole bleached. But, I did a Google search on it and, sure enough, people are getting it done! WHY!!?? How many people are really ever going to see your butthole? And, of those people, how many are going to care if your poopshute is too dark? I have long been fascinated by the stupidity of the population at large, but this takes it 100%. Even after visiting several sites advertising it (some with before & after pictures) and finding out that it is actually available in my local area, I still have difficulty believing it. My mind boggles. If any one has any insight into the thought process that would bring someone to do this PLEASE comment here.
I realize now that I can not ever remember seeing my own asshole.
I wonder what color it is.